When it comes to promoting Business Professionals of America’s 2015 National Leadership Conference, we sought to showcase all the hardwork and dedication that students put into the organization, and where it can take them.

With BPA, if you dare to imagine and have the faith to believe, there is no limit to what you can become.

Step up to every challenge that comes your way with the 2014-2015 HOSA identity “LEAD”. We were instantly inspired by the strength and boldness of the word “lead”. HOSA members exuberate these qualities and we capture that in this logo.

This logo is vibrant, fresh, and full of movement. The vibrant blue represents knowledge, power, and integrity, and a rich crystal shines within, as though it were a treasured talisman. Finally, we support the brand with two circular rings orbiting a triangular “A” to tie back into the HOSA identity.

If the logo was not vibrant enough, we definitely didn’t hold back with the atmosphere surrounding it. We drew upon vivid blues, reds, and yellows to supercharge the background. The EKG anchors our identity, reminding us that HOSA is alive and making a difference. An overlay of street lines zoom towards the logo representing our forward future. And finally, it is the faces of real HOSA students who complete the identity, who will lead the next generation of health workers in the years ahead.

So become the Future Health Professional you were meant to be, and let this identity help you LEAD HOSA into the future

This identity underscores the personal and professional challenges shared by trauma victims and the team at ORMC’s Level One Trauma Center, who support their sudden, transformative journey.

When their world stops turning, old priorities suddenly become meaningless. In that moment, the team’s purpose becomes startlingly simple. All that remains is the one team with one purpose, to save, and then rebuild their future. When tomorrow is too late, we stand together for one night.

The meaning is three-fold. Primarily, “one” refers to the singular focus the trauma center’s staff devotes to each life, reflecting their unified teamwork. It is also a subtle reference to the level one trauma care center. Finally it celebrates excellence in trauma care, emphasizing the life-saving decisions often made in one hour or even one minute.

We selected a thin font to help symbolize just how fragile life is. Finally, the words are flanked by a watercolored symbol of a solar eclipse. When a family experiences a traumatic event, it often eclipses everything else for those moments. Similarly, when doctors are making those critical decisions in the trauma bay, their own thoughts are eclipsed by their responsibility as caregivers – giving them complete focus on their job and their patient.

Cybis developed a range of collateral beyond the identity, including web e-vites, program booklets, direct mailers and meter boards to promote the event.

Get ready to blast off into deep space and “Discover your Passion” with our 2014-2015 identity for Georgia FBLA. We were instantly inspired by the word “discover.” What better way to represent the spirit of Discovery than with mankind’s passion for exploring space and its ever expanding possibilities? Pack your bags and look to the stars, because the opportunities on this adventure are endless like the universe.

The logo is surrounded by a vibrant galaxy with a vintage spin on it. Deep blues and greens emerging from a nebula give everything a sci-fi glow. We see a crescent moon towering in the corner, shooting stars soaring across the sky, a rocket ship flying by on it’s journey, and even a flying saucer hovering around Earth! Quick, take a selfie!

A modern and edgy lightning bolt, representing the spark, is the centerpiece of this identity. Sparking a newfound sense of leadership or maybe even a new career path, the logo for Washington DECA is an embodiment of the energy of its audience.

Our first approach was to come up with a symbol. An elegant lightning bolt did just the trick. We then filled it with orange, red, and yellow shaded triangles which help give it a texture that isn’t overbearing but more intriguing to the eye. The bolt is bold and could stand on its own. However, it’s accompanied by a more sleek version of the word spark. Inside, it contains a very similar triangular pattern and we see a few triangles floating between the letters just for a bit of an abstract detail. A few flares rest near the edges of the letters to really make it come alive and give it an electric look. It’s featured on a stark white background that really makes the logo pop.

A modern twist on the classic movie dance sequence starring Gene Kelly in ‘Singing in the Rain’. Imagine the style of Justin Timberlake with the dancing of Gene Kelly. This live action title follows a dancing young man named Will. As he steps outside, inspired by the classic movies’ zest for living life (no matter the circumstance) Will begins dancing towards his destination down the streets of Orlando. Splashing in the fountains, utilizing his umbrella as an accessory and raising the curious eyebrows of passerby, Will moves like Gene Kelly but also incorporates some modern moves. This pieces uses an upbeat and Broadway-inspired song to allow for the vivacious choreography of Will’s moves to come to life. It’s to remind viewers of classic dance and the youthful enjoyment of getting caught in the rain.

To take the audience on an epic adventure, we needed a stage design that went beyond the ordinary. For our friends at Washington DECA, we designed and constructed a towering display brought to life by the rich colors of our Odyssey identity.

The design features a complex grid of truss supporting varying size projection screens to display content; acrylic panels and white drape to catch the light; and curved entryways for VIP talent. Complete with a gigantic number of uplights, stage wash fixtures, and intelligent moving lights, the design brings to life a vast backdrop befitting the heroes of legend.

This LED display takes its place among the stunning visuals of one of the top malls in the world, The Mall at Millenia. Be drawn in by the mystery and fascinating form of smoke rising and dancing in seemingly impossible ways. Shot on a pearl background, we can appreciate the dynamic interactions of smoke in its environment, and watch in awe as different colored smoke blends and interacts in a fascinating visualization of turbulence. The final breath of smoke transforms into a fleeting Mall at Millenia logo. The sophistication of this deceptively simple aesthetic mirrors the simple and elegant fashions of the world famous Mall’s array of designer brands. The display is an ambience to accompany the luxury shopping taking place in the Grand Court below. The impressive visuals cause viewers to stop and appreciate the abstract movement across the 360 degree, multi-screen set up.

One of our all-time favorite stage designs, this set raised the bar for student leadership conferences – and broadcast events as well! Our challenge was to create a stage set worthy of the primetime spotlight. It needed to have the feel of a news entertainment program, with the dynamics and diversity of a network awards show – like the Grammys or People’s Choice Awards.

We created exactly that. Our stage was designed to look like the set of a network’s flagship program, divided into three distinct sections. Stage left was a casual area centered around a large high definition screen where on-stage talent could stand and talk as dynamic content filled the screen behind them. Stage right was a peninsula containing a sleek podium. Center stage was a larger mixed-use area. We positioned two comfortable chairs facing each other for segments meant to replicate the intimacy of a primetime talk-show. At other points, the chairs were removed to open up the stage for a keynote speaker. Behind this area was a large projection screen that provided the camera shots with an array of energetic background textures.

As icing on the cake, the set was layered with a spectrum of moving lights, backlit panels, intricate trussing and a surrounding grid-wall. From this nerve center, the officers and keynotes delivered two sessions worth of high-octane entertainment and inspiration, driven with a suite of high-end, 3D infused package graphics and immersive sound. The next few pages will give you an idea of what our package of stage and show elements looked like… but to experience it in full HD, you had to be there!