Pitbull: Billboard Awards

Impulse Creative

When worldwide musical phenoms Pitbull and Christina Aguilera took the stage at the 2013 Billboard Awards for their joint performance of “Feel this Moment”, they were surrounded by a glamourous, fabulous, downright swagger-ous array of LEDs blasting bright & beautiful graphics synced to the beat by Cybis’ stellar mograph team.

We jumped on the opportunity to team up with our friends at Impulse Creative Group to produce this custom LED content for Pitbull’s performance. Our job was to create a full animated and syncopated backdrop for a six-screen array on stage at the live national broadcast – on stage at the MGM Grand Garden Arena. It was a tight turn-around, but the final product was a masterful mash-up of geometric lines & shapes, doused in fluorescents and lots of sparkle. During the chorus, silhouettes of raving crowds – with hands in the air – transported live-audience members (and the folks watching from their couch at home) to the front row of a club performance with Mr. Worldwide himself.

Before the performance was over, the performer honored the original creator of his sampled backbeat (A-Ha’s lead vocalist Morten Harket) with a live on-stage cameo. For this surprise trip back to the 80’s we adapted scenes from the original music video for the lush LED array, and even made a few modifications to make this end-cap a performance to remember.

Later, in June of 2013 we quickly re-adapted the graphics for Pitbull’s performance on the live season finale of NBC’s The Voice, more than doubling the piece’s viewership! #thisisthevoice