Our Work

DECA and Cybis have done it again! For this year’s membership video we took the theme “I AM DECA” and ran with it. What better way to showcase a focus on YOU than to show us your selfie? Tomorrow’s entrepreneurs are more connected than ever and grabbing their attention is no easy feat. For this membership video we wanted to not only showcase the excitement and appeal of DECA, but to do so in a way that is relatable and memorable for our target audience.

Showcasing the DECA organization through the medium of selfies was a challenge the Cybis creative team was eager to take on. Inspired by a “photo a day” concept, we began pulling together ideas of how to translate the idea of membership through the day-to-day experiences of real life students. It became clear that this had to be done over the course of several months, utilizing numerous locations and contacts. Armed with GoPros, our team set off to Sugar Land Texas to capture the ins & outs of a typical school day for DECA members. Participating in anything from meetings to exploring a pep-rally, we explored the full gamut of on-campus life. From there we took our team to Anaheim, California for the International Career Development Conference, the annual event for DECA’s 18,000 members. Finding our Sugarland students was our first priority upon arrival but we also made sure to follow several other groups during our time in Anaheim, making this the most broadly captured conference in our history with the organization.

10 cameras and 200GB+ of footage later it was time for our editing team in Orlando to bring our story together. Branching out from the standard educational based promo focus we opted to highlight involvement and participation on the student level.

“It was refreshing to see membership through the experiences of actual students. Cybis definitely took that out of the equation and made it easy for me as an editor to keep the momentum and excitement alive from start to finish. I almost wish I could go back in time to experience the benefits of being a DECA member myself!”Kathryn Porter, Cybis Editor

This new approach was a win-win for both our team at Cybis & DECA. Standing at over 28 thousand views on YouTube, this promotion not only provides an in-depth look of the organization but prompts social media awareness to boot!

What a fantastic video! I truly believe that this video will help with recruitment this Fall!-Anna H (YouTube)

Watching the I am DECA membership video makes me wish I could rewind and go back to ICDC @DECAInc-Nicole S (Twitter)

The @DECAInc membership video looks phenomenal! Great work to all those who put it together. @jjscudderdeca @decachrisyoung-Christian W (Twitter)

For HOSA’s 2013 National Leadership Conference, Cybis debuted a state-of-the-art projection mapping set.

Over two months, we designed and produced the entire stage from the ground up: beginning with the initial concepts and renders, through the physical construction of nearly forty 3D cubes, the technical logistics of flawlessly blending four high-powered projectors, and the creative design and animation for nearly 300 graphics which displayed behind the on-stage talent.

The biggest challenge was reinventing our approaches for so many elements of the 3D set. Never before had we designed content around a 3D surface, let alone rendered them in a format that would seamlessly play and map across this many projectors. It’s a huge testament to our team’s dedication to answer so many unknowns without running a full-scale test until we were on-site.”– Allen Ellis, Senior Creative Producer

The 40’ wide by 16’ canvas presented a unique way to display the session’s content, while showcasing stunning imagery. The dimensional set also featured a VIP archway for high-profile VIP’s and an overhead, floating beam with continually scrolling content.

The most inspiring part of this project was the way we brought all of our departments together. Our stage designers were working with our scriptwriters and graphics designers to coordinate the blocking and graphic layouts for each of the show’s most pivotal moments.– Danny Spors, Associate Producer

Cybis teamed up with TRI Leadership Resources for Georgia FCCLA’s 2013 State Leadership Meeting – bringing comic book style to the “Saving the World… One Leader at a Time!” identity. Inspired by the pages out of “The Amazing Spiderman,” our creative media team brought to life a mighty and POW!-erful look for the logo.

Larger than life 3D halftone-textured panels, towering 16 feet in the air, created an epic backdrop for the scene. And what superhero lair would be complete without a dramatic entrance? In the center of the stage stood a sliding door, revealing the true heroes behind the event – Georgia FCCLA’s members.

“The team was proud to know that we had introduced the first sliding door entrance at a Cybis event! It was impressive to see the door slide open for the first time to reveal the officers in their sharp, red blazers as they stepped into the spotlight – sometimes striking a superhero pose or two!”-Danny Spors, Associate Producer

Shortly after wrapping our work with Pitbull for his performance on X-Factor’s 2012 season finale, Impulse Creative group handed us the opportunity to build the look and feel for Pit’s very own New Year’s “finale” concert, to be held in Miami. Inspired by one of his more devious lyrics the theme was, cleverly, What Happens in Miami Never Happened.

Just weeks before the event we met with Impulse to get the scoop on Pitbull’s tastes and desires for this hallmark brand. They were looking for a mix of high-class and club-trash. It needed to feature Pitbull prominently and weave together elegant text, sexy ladies and all the accouterments of a swanky new year’s blowout.

Pitbull wanted the identity to have the swank of a club flyer, with the class of a bottle of Voli Vodka – the brand he represents.-Clayton Carter, Creative Director

We delivered. The logo featured a glitzy Miami skyline, bottles of Voli Vodka, and fireworks all anchored by a dapper Pitbull in shades, flanked by silhouettes of his enchanting entourage of dancers. It was a number one hit. We quickly animated it for the concert’s HUGE screen just in time for rehearsals and the live broadcast. Pitbull himself called it “Sexy.” #ithappened

Cybis was hand-selected by Visit Orlando, official tourism association for the most visited destination in the United States, to provide design, technology and production leadership for their Annual Insights and Marketing Luncheon.

Cybis unveiled a jaw-dropping visual presentation at their 2013 Luncheon that illustrated the coming-together of Central Florida travel and tourism leaders. Cybis was able to bring the theme they created and pitched, ENGAGE, to life on stage by building an expanding, interlocking identity that represented these leaders fitting together to share their strengths and visions.

Audience members watched in awe as a stunning visual display of countless geometric shapes soared across the stage, unfolding and refolding in a dazzling show of interconnectivity. Using state-of-the-art projection mapping, strategic stage design and eye-popping performance detail, Cybis delivered an unforgettable brand identity.

Cybis has been a proud member of Visit Orlando since 2007.

They’re raunchy, they’re nasty, and they’re just plain inappropriate to look at while at the office. That is, of course, unless you’re one of the animators at OUR office. In July, 2013 our buddies at Impulse Creative Group and their pal Pitbull hit us up once again with a new challenge posed by Mr. Worldwide. Our mission: to make three new custom video backdrops for three of Pitbull’s classic club anthems… and make them as gratuitously disgusting as possible.

At least that’s what our moms would say about them.

It got a little (ok a lot) awkward around the studio with our creative director asking for more t–t’s and more a-s in the videos… but hey, whatever it takes!-Jeff Kepler, Creative Media Designer

In reality, what we created for Pit’s “Shake It,” “Culo,” and “I Know You Want Me” were ultra hip works of art, featuring bold type, futuristic lines and shapes, dazzling tunnels and transitions… and sure, a little T&A. We’re talking sexy dancers shaking all they’ve got in a variety of tantalizing outfits and poses. Synced dead-on to the music, each video featured parts of the lyrics in big bright text, encouraging concert-goers to sing along.

While the videos’ appeal clearly leaned towards those of us with testosterone pumping through our veins, Pitbull kindly asked that the pieces be tasteful enough for ladies to love. From what we’ve seen of the concert footage, ladies and fellas alike loved the videos just as much as they love the sexy, shiny-headed crooner from Cuba who tied it all together in a concert no one will soon forget.

This interactive pre-show pits event attendees against one another in the ultimate pop culture battle. By correctly naming clips from popular songs, individuals gain points to become the ultimate Name that Tune champion.

The audience got into the fun, guessing along with the contestants and bouncing with excitement when they knew the answer or excitedly questioned their friends when they did not. This audience interaction encouraged active participation from not only the individuals but the entire hall of attendees and really got the excitement hyped!

The 2012 National Leadership Conference hosted by HOSA had a big theme – “Impact your Future” – and so at Team Cybis we knew we had to think even bigger.

And so we created two giant cubes, each standing sixteen feet tall. Our visual graphic display was projected onto these cubes using state-of-the-art 3D projection mapping. Mixed with our unique lighting and perspective mapping, the display was rich with depth and complexity.

This grand spectacle was presented in front of over seven thousand HOSA members at Disney’s Coronado Springs Resort.

Get ready to sail away on an adventure with Georgia FBLA’s “Chart Your Course” identity! Pack your bags full of hopes and dreams because the possibilities on this journey are endless. Georgia FBLA students will be inspired to create their own destinations and prepare their sea-legs for a wild ride this year!

We were instantly inspired by nautical tools like compass rose, sea charts, and directional arrows. Note how we’ve incorporated these and other sailing elements throughout the logo! The circular seal we’ve created is Islands of Adventure meets Sperry Top Sider! Instead of going with traditional navy sailor colors, we’ve chosen a spicy coral/salmon color palette paired with a muted sea green to really give it some pop! Our approach to typography was to give a little edge to the design to complement the bright colors. A deep chocolate color gives weight to the wording by allowing it to jump off the face of the compass.

Throughout this logo, you’ll realize some fine touches we’ve added to convey the nautical theme. The A in “Chart” is etched with lines to resemble an old-fashioned drafting compass, heavily used in navigation. At the bottom, we’ve added navigational elements like a distance scale and kept a classic map font for the National Leadership Conference information.

Georgia FBLA provides members with the necessary navigational tools to steer them in the right direction of their goals. Expect further application of this identity to inspire each student to reach for the stars and show them what they must do to get there.

Prepare yourself for adventure as we set sail to the unknown, where anything can happen while you embark on your route to success.