Our approach to branding is like genealogy.
The heart of your brand is your family crest. It means something. It’s a nod to where you come from, but it also takes a stand about what you stand for — the characteristics of your identity that won’t go away or fade with time as your organization pivots and grows.
“Many companies love their brand, image, and look,” says Cybis Creative Director Clayton Carter. “When your brand is familiar to your customers and competitors, it’s important to include a nod to that design in the lineage of that brand.”
At CYBIS, we call this family crest your brand DNA. It’s the essence of your brand that helps you maintain that balance between consistent and revolutionary, comfortable and competitive. And that’s just the approach we used when developing HOSA’s annual marketing and event Identity “The Future Starts Now.”
HOSA’s clean, futuristic, modern design DNA, resulted in presentations that are clearly HOSA but also clearly the future of health professionals.
Leaning on a brand’s core values, we create full suites of identity products that match a brand’s DNA, conceiving a lineage of familiar, instantly recognizable elements that are also fresh and new.
It may be a little cheesy, but it’s true: every design choice you make is an opportunity to pioneer your future and forge a history you can look back on with pride.
Team Cybis paid a visit to Capitol Hill to help a Washington D.C. think tank make a major impact for the 2011 Aspen Institute’s Education Innovation Forum and Expo. Coupled with TRI Leadership’s strategic planning and stage management services, Cybis was able to provide some presidential flair to their creative media, as well as provide expert technical support.
We worked to implement the organization’s logo into the conference signage and scenic elements, as well as created compelling motion graphics that flowed across the screen. The event’s purpose was to foster innovation and creativity in public school education, and as educational thinkers and investors from countless sectors came together to support the cause, Cybis was proud to have a presence amongst them as a leader in innovative and cutting-edge show technology.
When producing an event for the convention and visitors bureau of the nation’s number one travel destination, communicating powerful visuals is key. This made our custom-built 40′ wide projection mapping set the perfect choice for displaying a montage of central Florida imagery.
Custom motion graphics, photos and video brought the stage to life as content floated from wall to wall at Visit Orlando’s Annual Industry Insights & Marketing Luncheon. Featuring projection mapping technology, two giant curved walls of the 3D set provided the perfect backdrop for the high-profile event.
Team Cybis, I just wanted to send a note with a big THANK YOU for the awesome show production at our Visit Orlando’s Industry Insights & Marketing Luncheon event last week! Your team always does a stellar job at making us look great with artistic graphics, creative presentations and wonderful onsite execution. We’re looking forward to entertaining our members at the next event and continuing our event partnership throughout the year.-Laura Buck, Visit Orlando Trade Shows & Events Senior Planner
One student healthcare organization is leading the way to successful futures. Using the best footage captured by our videographers, our creative team prescribed a promotion video that is just what the doctor ordered.
Built in 1889, the historic Church Street Station in Orlando, Florida is a one-of-a-kind venue. So when Orlando EDC partnered with Cybis to produce the 2014 Schwartz Tech Awards, we knew we needed to introduce modern, high-tech elements, while enhancing the historic and intricate architecture of the space.
With a lighting installation to highlight key structural details, the three story room came to life with splashes of color. A series of vertical TVs were hung around the venue to create optimal viewing from all perspectives. The pièce de résistance was a twelve feet tall center screen bordered by a custom frame surround matching the exact colors and styles of décor throughout the venue.
The result? A perfect blend of classic and modern fit befitting a high-tech awards ceremony.
Go further. Go faster. Go beyond, with this promo video for FBLA-PBL’s 2011 National Leadership Conference in Orlando, Florida.
Each fall, Cybis helps spread the word to hundreds of thousands of students across the United States that consider Business Professionals of America as the organization for them! In addition to designing a series of posters, postcards, and folders, we also manage all aspects of the fulfillment process- from printing to custom mailing to high schools across the nation.
We took our best footage, a driving soundtrack and edgy motion graphics, then injected a dose of powerful copy to make an impact on the world’s future health professionals. Check out the promotional video for HOSA’s 2012 National Leadership Conference: Impact Your Future.
The National Academies Keck Futures Initiative (NAKFI) believes that successful communication is fundamental to advancing the future of the Sciences, Medicine, and Engineering. As the top minds in science in the country came together, Cybis developed the powerful opening sequence to kickstart the conference. By sorting through hours of footages and images, our team of creative designers crafted intro videos for the 2012 and 2013 events.