Our Work

In September 2010, syndicated columnist and author Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better.

The It Gets Better Project has become a worldwide movement, inspiring more than 50,000 user-created videos viewed more than 50 million times. To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities, including President Barack Obama, Secretary of State Hillary Clinton, Adam Lambert, Anne Hathaway, Colin Farrell, Joe Jonas, Ke$ha, Ellen DeGeneres, the staffs of The Gap, Google, Facebook, Pixar, the Broadway community and, thanks to Cybis, Accenture.

Shot on location in Dallas, this simple but powerful video features heartbreakingly honest interviews with LGBT employees of Accenture. They share their grief, their strife but also their triumphs and positive experiences as they’ve experience love and support as the world changes. The video is elegant, uplifting but ultimately simple – letting the story of hope be the star.

Accenture would later tell us, it became the most watched video on the company’s intranet.

When FBLA approached Cybis to produce a brand new membership recruitment promo video to attract future business leaders, we were just plain giddy to hear they wanted it to tie in with their recent surge into social media. Our angle: make Facebook a living, evolving world that we could fly a camera through and watch the world of FBLA unfold before our eyes.

Combining four days worth of FBLA-PBL interviews with dynamic and kinetic graphics, we built a masterpiece featuring the rich visual world of Facebook and the rich tapestry of FBLA’s success in building leaders. The story of FBLA plays out across news feeds, wall posts, photo comments and more – positioning the organization on the cutting edge, and connecting with students on their level.

Staying true to the Facebook UI, while making it timeless and seamless with FBLA’s brand, was the real challenge, but with clever camera angles and motions, we’re able to keep the Facebook bits subtle, but clearly recognizable.
-Clayton Carter, Creative Director

The creative team was successful bringing a ton of value to the piece by creating a product with great shelf-life for the organization.

After experiencing unprecedented growth and success throughout the past few years, there was no better time for Nevada DECA to launch their new motto, “Inspire. Lead. Achieve!” So when Cybis was presented with the opportunity of rebranding their entire identity, we knew it was a chance to highlight both the brilliant DECA mission and the natural beauty of the western mountain state.

We were challenged to create a new image that captured the unique spirit of Nevada, while showcasing DECA in a triumphant, positive way.
-Creative Director, Clayton Carter

So, that’s what we did. To breathe a new lease of life into Nevada DECA, we took the crispness of the National DECA brand and gave it a modern twist to appeal to a generation of young leaders.

Nevada, a land vastly covered with endless desert beauty, is filled with colors and hues that provided the perfect palette for designing an identity. The silvery silhouettes of DECA students represent both the joy of belonging to such a prestigious organization as well as the state’s nickname ‘The Silver State’. A burnt orange that can only be found beneath a burning desert sun, a bright background used to represent DECA and the texture of a rough western terrain came together to create an eye-catching design that fulfilled the client’s vision for re-launch.

Speaking on stage to an audience of five thousand is no small feat, but Cybis Stage Managers provide the tools for confident on-stage delivery. When all eyes are focused on the stage, preparation and coaching make the difference between “just getting through” and truly connecting with the audience.

Our stage managers began working with the ten-person Business Professionals of America National Officer Team in January to develop their speaking abilities and stage presence. Through training sessions, rehearsals, and show-time, our expert coaches did more than just teach the officers how to read a script. They transformed the organization’s leaders into dynamic presenters, capable of captivating the audience with powerful storytelling and mastering precise on-stage choreography.

Lights, camera, fashion! Cybis teamed with the area’s best style directors, talent, and hair & makeup artists for an unforgettable video production. Each video was tailor made to a specific theme or feeling to display at the prestigious Mall at Millenia’s Grand Court to thousands of international visitors daily. The videos feature the high fashion and luxurious lifestyles of the renowned mall and its selections of international stores.

National HOSA, a leadership development program exclusive to students enrolled in health care programs, was founded in 1976 and has been steadily expanding ever since. After experimenting unsuccessfully with other design companies for over two years, HOSA came to Cybis ready for a change. HOSA was eager for a fresh, modern identity, but one that would stay true to its history. Working alongside an organization with a rich heritage and open to creative possibilities was an exciting opportunity for Cybis to collaborate, strategize and impress.

The easily recognizable enclosed triangle insignia used by HOSA dated back to the group’s origin, so Cybis knew the pressure was on to create something that was still recognizable, but in a new and exciting way.

After careful thought and bold decision-making, Cybis designed a natural evolution of HOSA’s preceding brand, incorporating a simplified version of the traditional emblem into a crisp new color palette. The fresh new look was compiled using modernized type and color that couldn’t be found in the original 1976 design. The triangular emblem is still the focal point of the design, representing the three aspects of humankind’s well-being, but it was now paired with a new tagline and inventive identity.

“Cybis was able to bring a great deal of value that other national companies do not take the time to consider. When Cybis knows their client, they become personally invested.” -Jeff Koeninger, National HOSA Director of Membership

Instead of neglecting the company’s heritage and tradition, Cybis honored it. And it paid off. State and local chapters, advisors, and members embraced the changes with renewed enthusiasm for the future of their organization and health professionals. Cybis continues to support HOSA through annual marketing materials, creative identities, branding solutions and live show productions by continually meeting HOSA’s standard for quality and innovation.

Oregon FBLA needed a brand that was as powerful as the minds of its members. As the premiere Oregon organization for student leaders preparing for careers in business-related fields, we challenged ourselves to deliver something creative and intelligent.

With a blank canvas before us, our designers created an alluring brand that encompasses the organization’s diversely landscaped home state of Oregon. While exploring, we discovered Mount Hood- a colossal Oregon landmark that soars 11,249 feet into the air. As the highest point in the state, it felt like a natural fit to represent an organization with such a strong foundation of leadership.

Using its silhouette and an oceanic color palette similar to the lake that Mount Hood soars above, Cybis created a beautifully calculated brand that not only emphasizes the beauty of Oregon itself, but also the mountainous challenges you can overcome in your career with the help of Oregon FBLA.

DECA, Inc. partnered with Cybis to create a high-energy teaser video for the launch of their new online collaboration platform, DECA Direct. The new platform connects DECA to its 215,000+ members across the globe.

Drama and beauty blend in the Mall, as we light up the Grand Court with fire-breathers igniting the screens. High-speed photography will capture this captivating moment in slow motion, allowing guests to pause and appreciate the beauty of this captivating art form. By including several performances, we provide a variety of angles and takes to keep audiences curious and wanting more. This red hot video reflects the excitement and energy on the runway of a high fashion exhibition. Each moment is excitingly captured in a dramatic flare for storytelling and inspire guests to the Mall at Millenia to ignite that passion for fashion in their selves.