Category Archives: ABOUT US

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All the planning in the world is wasted without proper execution. At this phase we get to do what we love and have fun! We sweat the details, ensuring that every element works to aid the communication goal of the project. Once the final design/production is ready to produce, we work with our client to create and/or gather needed content, text, videos, imagery, etcetera. We proof and refine our work, check, double-check, proof again, and prepare the designs for final production. We work closely with all vendors to ensure that our finished products meet our (and our client’s) standards of excellence.

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This is where we begin to introduce intuitive thinking into our problem-solving process. Through creative brainstorming and collaborative discourse we develop ideas to visually express their core message. Every choice, from layout and color to type size and style is made with the project’s communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to our client and work with them to turn these concepts into comprehensive design directions.

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Because great design starts by understanding our client’s problems, we begin by asking questions. A lot of questions. We work to create and understand their self-image, goals, audience, project parameters and desired outcomes. We research their intended audiences, and study the competition. We define the problems and discover strategies for solving those problems effectively and memorably.