This is where we begin to introduce intuitive thinking into our problem-solving process. Through creative brainstorming and collaborative discourse we develop ideas to visually express their core message. Every choice, from layout and color to type size and style is made with the project’s communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to our client and work with them to turn these concepts into comprehensive design directions.