Washington DECA Bold Brand Design

Venture – a single word with endless meaning for Washington DECA. And with that one word, Cybis designed an entire brand to support the school year and two state conferences.

By definition, venture means to take on a daring challenge, packed with considerable risk. The design incorporates three core icons associated with this special adventure. To a DECA member, the binoculars symbolize going the distance, and looking ahead toward their future. The flame represents the passion shared by DECA members, and the compass reminds members that DECA is their guide as they set a course to achieve their goals

The versatile design was adapted to numerous platforms, including posters, t-shirts, event programs, and other marketing collateral.