Casting a New Vision
Cybis partnered with the American Sportfishing Association to elevate the world’s largest sportfishing trade show.
Cybis was honored to produce ICAST 2024 for the American Sportfishing Association, the world’s largest sportfishing trade show. As first-time partners, we brought a fresh approach to their event, moving beyond traditional audiovisual services to deliver a fully integrated, seamless production.
In the past, ASA primarily relied on AV rental companies to provide the tools needed for their show. While this approach met their basic needs, it left some critical elements—like soundtracking, rehearsals, and coordinating graphics—outside the scope of the AV rental company’s expertise.
When ASA hired Cybis, they thought they were simply switching AV vendors. What they didn’t expect was our commitment to Total Show Management. We specialize in shaping the entire event experience, from pre-show planning to on-site execution. At Cybis, AV is a tool, not the solution. It’s the difference between buying the ingredients for a recipe and hiring a professional chef to craft the perfect dining experience.
As Jeff Douglass, CEO and founder of Cybis, puts it, “Bringing shows to life isn’t just what we do—it’s who we are. Before we even owned AV equipment, we were delivering creative, unified productions. Our team takes on everything from script development and stage management to seamlessly executing last-minute adjustments.”
For ICAST, this meant turning their vision into reality with a detailed script, curated soundtracks, and our team of experts ensuring every moment flowed smoothly. For the first time, ICAST’s organizers were able to enjoy their own event alongside attendees instead of managing the chaos behind the scenes.
“One of the reasons our clients love working with us is our ability to handle the unexpected. Last-minute changes, technical hiccups, or curveballs don’t faze our team. They energize us. It’s all part of our preparation, experience, and dedication to delivering an event that feels effortless to the audience—and to our clients.” Jeff added.
Although hesitant at first, the ICAST organizers quickly recognized the value of working with a TSM team. The result? A flawless show that exceeded expectations. We’re proud to have transformed their event into a worry-free, memorable experience and can’t wait to see what the future holds as we continue to partner with the American Sportfishing Association!
