Ground up rebrand

Oregon FBLA needed a brand that was as powerful as the minds of its members. As the premiere Oregon organization for student leaders preparing for careers in business-related fields, we challenged ourselves to deliver something creative and intelligent.

With a blank canvas before us, our designers created an alluring brand that encompasses the organization’s diversely landscaped home state of Oregon. While exploring, we discovered Mount Hood- a colossal Oregon landmark that soars 11,249 feet into the air. As the highest point in the state, it felt like a natural fit to represent an organization with such a strong foundation of leadership.

Using its silhouette and an oceanic color palette similar to the lake that Mount Hood soars above, Cybis created a beautifully calculated brand that not only emphasizes the beauty of Oregon itself, but also the mountainous challenges you can overcome in your career with the help of Oregon FBLA.