TOTAL CREATIVE COMMUNICATIONS

Developing Creative Content for The Mall at Millenia

Cybis Press Release
May 2013

ORLANDO, FLORIDA – May 21, 2013 – Cybis Communications was chosen by The Mall at Millenia to produce original content for their 12-screen, custom-designed high resolution LED display that serves as the Mall’s entertainment showpiece in Grand Court. The Mall set out to partner with a firm that could push the envelope on creativity and maintain the upscale, elegant, and high-end image that the Mall upholds. Cybis, headquartered in Orlando, FL, was chosen among agencies nationwide to be the creative genius behind this invigorating project. Cybis began developing concepts in October and commenced production in January, developing new video and audio content, exclusive to the Center’s image of sophistication, style, and luxury. The content varies from high-end fashion pieces to fantasy-like motion graphics to playful creative artwork that leaps outside the boundaries of traditional digital artwork. Guests will be transported from the high seas to the depths of outer space, and captivated by beautiful water and smoke forms that bend the very fabric of physics. The screens will also feature the latest fashion trends from the Videofashion Network, showcasing current and dynamic collections and designers from across the globe. Founder & CEO of Cybis Communications, Jeff Douglass, states, “We are extremely proud to be a part of this evolution for The Mall at Millenia. This project expands our ten-year relationship with The Mall at Millenia and represents the finest work of our immensely talented and committed team.”

The LED screens are truly a focal point and source of energy, often thought of as the heartbeat of the Center. The Forbes Company is committed to delivering the best of technology and creativity for our guests. We enter into this revitalization of the screens with excitement and confidence in the work Cybis is providing.
Steven Jamieson, General Manager of The Mall of Millenia

Cybis’ Creative Director, Clayton Carter, states, “The most exciting thing about this project is that it has challenged our team across countless disciplines to conceive, create, and present stories which are as captivating as they are memorable. The stunning design of these twelve LED screens are a bold complement to the Mall’s world-class architecture, and we are proud to be crafting such innovative experiences for their guests. Creating this library of inspiring new content for the Millenia screens is a dream come true for many of us. For years we’ve walked through the Grand Court and admired the screens’ potential for transporting guests to imaginative new worlds. Now we have the opportunity to get hands-on with the screens and bring our dreams to life with new, exciting, artful and enthralling new content that is unlike anything you’ve seen anywhere else. We think this new tapestry of unexpected art, fashion and music will be a delight for The Mall at Millenia’s guests, and will certainly top off an experience they’ll never forget.”

Cybis Communications and The Mall at Millenia have proven to be the perfect duo. No other shopping center in the nation has utilized technology in this unprecedented format, making The Mall at Millenia a clear leader in the industry of high fashion. Cybis’ mission since its beginnings has been to use cutting-edge technology, attention to detail, and youthful creativity to make an impact unique and true to their client’s vision. This opportunity has enabled Cybis to exercise their own vision to be a leading creative communications company, admired worldwide for collaboration, innovation, results, and superior value.

The Mall at Millenia is recognized among the world’s most renowned retail destinations. Cybis Communications is poised as the perfect partner to unveil this new chapter and transformation for their next decade of success. The installation of the new LED screens in their Grand Court exemplifies the Mall’s continued investment and commitment to world-class fashion, creativity, innovation, and technology.

About Cybis Communications:
Cybis consists of four distinct divisions: CREATIVE, TOTAL SHOW MANAGEMENT, EVENT TECHNOLOGY, and SCENIC & STAGE. Cybis delivers red carpet treatment, award-winning creative media and total project management. In addition to multimedia, Cybis produces live events nationwide with audiences ranging from a couple hundred to over 8,000. Productions include Fortune 500 companies, non-profits, White House events, student leadership organizations and many more. Team Cybis delivers branding, broadcast-level motion graphics and video production, live show design, and integrated print and digital marketing solutions that stir and excite. Cybis is celebrating its 18th anniversary, having produced hundreds of events, and inspired a cumulative total of nearly a million live audience members, plus millions of people who have unknowingly seen their work. “We love our work and it shows.” Visit www.thinkcybis.com.

About The Mall at Millenia:
Conveniently located just minutes from every major attraction in Orlando, The Mall at Millenia’s overall shopping experience includes the opportunity to take advantage of a wide range of experience-enhancing services and amenities, including personal shoppers, trunk and fashion shows, special signature events, full-service salons, valet parking, a full-service concierge, currency exchange, multi-lingual staff and VIP “meet and greet” program, as well as an onsite U.S. post office. Daily shopping hours are Monday through Saturday from 10 a.m. until 9 p.m. and Sunday, 11 a.m. until 7 p.m. Many restaurants are open through midnight 7-nights per week. For more information, call (407) 363-3555 or visit the Mall’s Web site at MallatMillenia.com, available in multiple languages, including: English, Spanish, Portuguese, German, and Japanese.