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Ask the Producer: What can an event planner do today to earn additional attendee revenue?

Cybis Communications

It’s so easy to commit all of one’s energy into an upcoming event production and forget about the NEXT one. Time after time, we hear: “now that this event is done, we can think about the next one.” Wrong! The time to think about your next recurring event is NOW, and one solution is the ThinkBackTM video! This can be a fun highlight reel or convey a serious message – either way, it is a powerful marketing tool that must be planned in advance. —

As we declare on www.ThinkBack.com: “A ThinkBackTM video is an exceptional way to commemorate a past event or promote a future one. We’ll send an experienced Cybis videographer out to capture your inspiring general sessions, powerful award ceremonies, engaging meetings, captivating shows, and grand presentations.” By capturing unique moments along with the raw, authentic emotions of the occasion, you will continue to experience the thrill of your event every time you take a look back.

We have produced ThinkBackTM videos for everything from White House summits, countless student leadership conferences, corporate events, fashion shows, non-profit organizations, MAC, and even the Playboy Mansion. Videos are typically 1-5 minutes long. Sometimes they are just music and footage… Sometimes they contain sound bites from presentations, speeches, and/or excited attendees. Our team can run totally autonomously based on your brief objectives of the video; or you can direct us into specific activities or interviewing specific individuals. And we are especially proud of our synchronization licenses to pair clients’ ThinkBackTM videos with popular, mainstream radio music; usually an extraordinarily difficult feat.

While the main purpose tends to be to present the ThinkBackTM video on-site at the closing session to current attendees, there is a huge recurring value in using the same video to market the next event months later to future attendees. Not only are you able to re-live it, but you are also able to share your inspiring experience with the world, which helps extend your reach to an audience beyond your event.

Are you ready to see what ThinkBackTM can do for your event? All of this is possible when you plan in advance! Contact us right away so we can start the conversation. We want to help deliver the absolute best production possible and help you make the right decisions from start to finish. Visit thinkback.com to live and re-live the experience!

To have your question featured in next month’s article, ASK THE PRODUCER at contact@thinkcybis.com