In September 2010, syndicated columnist and author Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better.
The It Gets Better Project has become a worldwide movement, inspiring more than 50,000 user-created videos viewed more than 50 million times. To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities, including President Barack Obama, Secretary of State Hillary Clinton, Adam Lambert, Anne Hathaway, Colin Farrell, Joe Jonas, Ke$ha, Ellen DeGeneres, the staffs of The Gap, Google, Facebook, Pixar, the Broadway community and, thanks to Cybis, Accenture.
Shot on location in Dallas, this simple but powerful video features heartbreakingly honest interviews with LGBT employees of Accenture. They share their grief, their strife but also their triumphs and positive experiences as they’ve experience love and support as the world changes. The video is elegant, uplifting but ultimately simple – letting the story of hope be the star.
Accenture would later tell us, it became the most watched video on the company’s intranet.