Our approach to creating the identity of this impactful event centered around the thousands of images we recieved of faces from around the world. These weren't just any faces. They were the faces of people who had been touched by the generosity of Americans. From children in Africa, who had been spared from malaria or AIDS, to the men and women of struggling Asian countries who could see a brighter future because of economic relief, these images proved more powerful than any text or artwork we could conceive.
With a simple, carefully chosen color palette, a decentralized composition structure, and hundreds of rich black & white photographs, we created a wide spectrum of print, staging, and motion-graphics elements that transformed the Reagan Center in Washington, D.C., into a world of hope and joy. From the beautiful and dynamic stage design, to the powerful, technology-driven imagery on-screen, down to the tiniest pieces of print ephemera, Cybis has never produced quite as broad and integrated event identity as this. We thank our partners at TRI Leadership Resources for bringing us this incredible opportunity to be a part of something so historic.